The Truth About Why Google Adwords Is Bad For SEO
The Google AdWords tool is one marketing tool that has been widely heralded by online marketers as the best tool for SEO (Search Engine Optimization). Google commands a huge share of all searches on the internet and this is why most people especially affiliate marketers have put trust in the company.
Unfortunately, this tool has its own downfalls when it comes to search engine optimization. It being an advertising platform as the main core business, the results that it displays are usually covered by obscurity due to the fact that Google continues to have a strong grip on its algorithms.
Here are three reasons why Google AdWords is just bad for SEO
Reason 1: Relative results
The AdWords tool is very much useful for individuals using Google as an advertising platform. Unfortunately due to this, Google is not able to provide keyword searchers with factual results when looking for competitive keywords.
The Google AdWords tool often displays results within the previous months of online search activity and the results factor in the short tail keywords which is more like opposing the direction of the web as it is going to the long-tail keywords.
Because the results are relative to the keywords within the tool (main keywords), the online marketers find it difficult to gauge the popularity and relevance of certain keywords of their chosen niche. Money could be on the line; hence it will be difficult for a company to decide on the use of a generic keyword which could make the company lose thousands of dollars because of using the wrong advertising campaign.
Regardless of the results being pegged at exact results, they will never be accurate due to the fact that Google interests in keeping the competition high amongst keywords, even those that are not the favorites.
Reason 2: Delay of publication
One frustrating feature of the Google AdWords tool that certainly makes it bad for SEO is the lack of updates for the keywords. Unlike the developments in other companies whereby real-time search results are provided for each keyword; Google AdWords displays search activity of the previous month.
The traffic stats that it displays as the results often gives the online marketers the right direction of their advertising campaigns but however the lack of updates inconveniences them as none of them will know whether or not the keyword is performing currently at par with its previous month performance.
Keyword research is important in SEO and it certainly needs to be calculated timely so as to take note of the web trends. The lack of updates in the search results of Google AdWords shows that it is not a good platform for keyword searching.
Reason 3: Generic keywords – lack of conversion
One big misconception about the Google AdWords keywords tool is the conversion factors. Web traffic means nothing unless it is converted to sales, participation or subscription. Google AdWords just displays generic results even for individuals who dig dip down their niches.